BBC SPORT | Football | FA seeks England TV deal The FA are attempting to get back control of viewing rights for England away games. Currently, the host country makes all the decisions, which could lead to repeats of such situations as the crucial England-Finland qualifier in 1990 being broadcast only on defunct pay-per-view channel u-Direct. It’s not often that I find myself agreeing with the FA, especially when it’s something that concerns TV rights or moneymaking, but it’s heartening to see Paul Barber, the FA director of marketing, say “it is our brand they are selling, and our fans who miss out. ” I can even excuse him thinking of the team as a “brand”, as long as his focus is still on the fans and not on the money. Good work, FA!