Electronic paper

Siemens have come up with really cheaply produceable electronic paper — thirty cents for a 1in x 2in sheet. Great! However, they’re talking about using it as labels on packaging: “When you go in a supermarket today, you might see but hardly notice 15 different cereal boxes…but you will notice when some of them will be flashing”.

Jesus, don’t do that. Think through the implications. Imagine it works. Are all the other product companies going to stand by and watch their sales drop? Not at all. So they’ll all get flashing packages too. Great for Siemens, bad for us. If this happens and everyone gets flashing packaging, you’ll be in exactly the same situation as now — no one product will stand out — but now every supermarket aisle will look like an insane version of the Strip in Las Vegas, and epileptics will have to grow all their own food. E-paper technologies are brilliant, but please, use them to make sheets of paper that I can browse the web with like in The Diamond Age, not to make packaging. Apparently the technology doesn’t react fast enough to support video, but that’s fine; work out a way of putting memory in it and then make it for 30 cents a sheet so I can put a whole encyclopaedia into one sheet and then give it to someone. Do that now.

7 Responses to “Electronic paper”

  1. That is pretty kewl… I agree that they should be careful how it is used. Ever see Minority Report? They had simulated effects as such. When I saw that I said man I am going to wear blinders in the future.

    John Labriola
  2. In the Diamond Age they did use it for advertising! Not having read it in quite a while, I recall that his chopsticks, among other things, had moving advertising on them.

    Davyd
  3. Davyd: well, yeah. That’s not quite what I meant, though :)

    sil
  4. Crazyness! The technology progress develops so quickly that it makes me scared.

    Kate
  5. Lol. Time to go organic!

    Mike
  6. INDEED, yes its a O.K idea.
    But would somone plz think of the children. with electric paper theres no need for writing? yes/no? ANYWAYS if that is the case, do we live to produce a generation of dyslexic children? I CERTAINLY HOPE NOT! lol? So this led me to think, wat if monkeys took over cause humans became so mentally challenged (because of the electric paper) that monkeys took over? THEY DID SAY THAT WE EVOLVED FROM MONKEYS… thank you.

    CYA’s
    omg its happening, “the dummening”

    **droooooooooooooool**

    Liam
  7. [...] All the work that all the web people are doing goes to fix point 1 only. Point 2 may go away with magical new technology like RadioPaper or similar, but not for ages. Point 3 will go away twenty years from now when my daughters’ children don’t find computers weird. But remember when the next big web thing comes along — Ajax, Firefox, Opera Mini, CSS — that it’s only fixing a third of the problem. [...]

    as days pass by » Why you can still sell newspapers

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